[Austin, TX] – DUPR (Dynamic Universal Pickleball Rating), the leading global rating system in Pickleball, is excited to announce a strategic partnership with PlaySight, a pioneer in sports AI and analytics technology. This collaboration aims to elevate the pickleball experience for players, clubs, tournaments, and leagues worldwide.

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DUPR, renowned for its unparalleled accuracy and global scale, assigns players a rating between 2.000-8.000 based on match results, regardless of age, gender, location, or skill level. Leveraging this expertise, the partnership will integrate DUPR ratings seamlessly into PlaySight's innovative platform, offering players increased access to advanced AI technology to gain a better understanding of their game play, and unlock advanced analytics and insights into their performance. 

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The integration enables players to easily view their DUPR rating alongside their match footage, providing valuable insights into their performance and progression. It also introduces  "DUPR Moments" through PlaySight's AI automated highlights for pickleball. Players can relive their best moments of the match instantly, empowering them to analyze and improve their game efficiently.

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"This partnership marks a significant milestone in the evolution of pickleball," said Tito Machado, CEO at DUPR. "By combining DUPR's accurate, global rating system with PlaySight's cutting-edge AI technology, we're delivering an all-encompassing solution that enhances the pickleball experience for players, organizers, and fans alike."

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Chen Shachar, CEO of PlaySight, shared his enthusiasm about the partnership, saying, "We are excited to collaborate with DUPR to persistently introduce cutting-edge technology and innovation to the pickleball community. The integration of DUPR ratings into our platform not only provides players with invaluable insights but also amplifies their overall engagement with the sport."

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This partnership between DUPR and PlaySight represents a significant step forward in the pickleball landscape. With the integration of DUPR ratings, statistics, and more into PlaySight's AI platform, the collaboration promises to redefine how players experience and interact with the game.

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For more information about DUPR and PlaySight, visit www.dupr.com and [PlaySight website] respectively.

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About DUPR 

DUPR (Dynamic Universal Pickleball Rating) is the premier global pickleball rating system and technology platform, trusted by the world's leading clubs, tournaments, leagues and players. DUPR's dynamic rating system unifies pickleball across age, gender, and location by analyzing match results to accurately evaluate all players across a 2.000 - 8.000 scale. Players and operators can visit www.dupr.com to sign up and learn more. 

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About PlaySight 

PlaySight is a global sports technology company that is pioneering the next generation of sports AI and analytics. Its innovative technology enhances the sports experience for players, coaches, and fans across various sports, including pickleball.

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