How the AI Boom Is Making Pickleball a Success

DUPR
March 21, 2024
2 min

AI’s Pickleball Potential

Sports aren’t typically the first thing that comes to mind when you think about the Artificial Intelligence (AI) revolution. However, AI in sports is now synonymous with big business. Estimates value the sports AI market at more than $2 billion, and research suggests that it may reach more than $7 billion by 2027. Currently, AI is being used for everything from training NFL players to shaving time off their 40-yard dash to predicting and preventing injuries on the basketball court. And it’s poised to have a significant impact on the sport of pickleball.

Harnessing the Power of AI for Pickleball

AI systems use mathematical algorithms that generate highly accurate analysis in real time. For pickleball, data can be collected via wearable sensors and high-definition motion capture cameras to record players' footwork, paddle angles, and shot choices. This data can be transformed into a format processed by an algorithm and can be used to train the AI model, allowing it to learn patterns and relationships. The model is then integrated into an application or program and is the basis for making predictions on new data that is collected. The more data it acquires, the more the algorithm adapts and the better its ability to simulate human intelligent processes. Coaches can then reference the data and immediately adjust a player’s mechanics and techniques, repeat the drill or session, and compare results.

But AI isn’t just for pickleball pros. Recreational players are already enjoying the benefits of AI. Training tools like SwingVision and PB Vision bring the power of AI to local courts without the need for high-end equipment or professional-grade video. By uploading footage shot on a smartphone, these systems can analyze player movements, pinpoint problems in swing speed and follow through, and provide suggestions for improvement. In addition, AI is becoming an integral part of emerging pickleball virtual reality (VR) simulations that produce engaging immersive, customized training programs.

In addition, the recent partnership between leading global pickleball rating system DUPR and sport and AI analytics technology pioneers Playsight has opened up new possibilities. PlaySight’s AI automated highlights also allow players to relive their best moments in a match instantly. The collaboration promises to redefine how players experience and interact with the sport.

Preventing Injury and Speeding Recovery

Off the court, AI is showing great benefits in improving player health and conditioning. Systems can evaluate heart rate and joint stress and alert players to potential injury. Next-generation pulse oximeters incorporate AI into handheld devices that measure respiratory rate, temperature, and blood saturation levels. 

AI can also help accelerate recovery times from injuries. Trainers and physical therapists are increasingly relying on AI-generated results to create personalized rehab programs to get players back on the court faster and prevent re-injury.

In addition, manufacturers of pickleball equipment, especially paddle companies, are using AI-powered systems to determine material specifications and performance metrics for the design of their newest products. Because of its ability to perform analysis on a microscopic level, AI can identify the optimal materials for improved power, control, and durability and give manufacturers next-level customization options to develop paddles suited for a variety of playing styles. These advancements are poised to propel paddle sales, which are projected to reach $253.8 million by 2028 and are currently more than $125 million in the US alone.

It's an exciting time for pickleball and AI will continue to play an ever-expanding role in the sport’s future. As more players tap into AI’s ability to achieve better results on the court, it’s likely there’ll be a corresponding increase in their DUPR ratings.

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